Our Story
Build in india
From single store in kashmere gate to india's fastest
growing sub sandwich franchise.
WHERE IT ALL STARTED
How SUB91 Began
SUB91 is an Indian fast-casual food brand that specializes in fresh, customizable submarine sandwiches designed specifically for Indian tastes. Founded in 2022 by school friends Hemant Khatana and Himanshu Choudhary, the brand started its journey at Kashmere Gate Metro Station in Delhi with a vision to provide a healthier and more flavorful alternative to traditional fast food. Today, SUB91 is expanding across India through company-owned outlets and franchise partnerships.The name "SUB91" combines two ideas: "SUB" represents the iconic submarine sandwich, while "91" refers to India's international dialing code, symbolizing a global food concept adapted for Indian consumers. The brand focuses on blending international sandwich culture with authentic Indian flavors, creating a unique dining experience that appeals to modern, health-conscious customers. One of the key differentiators of SUB91 is its HACK philosophy, which stands for Healthy, Affordable, Customizable, and Kitchen-fresh.
Our Expansion Journey
Building India's fastest-growing sandwich franchise network, one city at a time.
Punjab
Haryana
Delhi NCR
Uttarakhand
Jammu
Rajasthan
WHAT DRIVES US
Mission & Vision
MISSION
To democratize great food by making fresh, handcrafted subs and sandwiches accessible to every Indian — whether in Mumbai lanes or Himalayan hills. It's a promise that never cuts quality for severe compromises.
VISION
To become India's most loved QSR brand by 2032 — with 1,000+ outlets across every tier of Indian cities, powered by 1,000+ successful franchise partners who share our obsession for quality and freshness.
From One Store To A National Brand
Every milestone represents a major step in SUB91's growth story.
🚀 The First Sub
SUB91 launched with a mission to serve fresh handcrafted submarine sandwiches.
📈 Rapid Expansion
Growing customer demand accelerated our expansion journey.
🌍 North India Growth
Expanded aggressively across key markets in North India.
🏆 2 Million Customers
Reached a major milestone with millions of happy customers.
🇮🇳 Pan India Expansion
Building one of India's fastest-growing sandwich brands.
Core Values
FRESHNESS
Every ingredient is sourced fresh daily from local suppliers.
QUALITY
Regular audits and a zero-compromise policy on food safety across every outlet.
TRANSPARENCY
Ingredient lists available on request, and open kitchens in all stores.
CUSTOMER SATISFACTION
4.5/5 rating across 50,000+ reviews.
Meet Our Team
The leaders driving Sub91's success
Hemant Khatana
Founder
Himanshu Choudhary
Co-Founder